Blog

This commercial is the reason I want the car.

Admittedly, I’m not a car guy. I saw this commercial on TV the other day and was immediately interested. There are a number of reasons I responded to the commercial:

  • The song - Jay-Z & Kanye West (The Throne) feat. Frank Ocean, “No Church In The Wild”
  • The typeface used in the commercial (not the actual typeface associated with the car)
  • The editing, writing, and subtle humor

But what really drew me in is the discussion of process and perfection. As a creative thinker, the second anyone starts talking about process, sketching, ideas, brainstorming, revisions, or how something evolved from start to finish - I’m instantly hooked. The creators of this commercial use some sarcasm to play off “making a groundbreaking car… it’s that easy.” Yet, the audience (and fellow creative thinkers) know how accurate the depiction of the process is. The whole ‘sketch>sketch>revise>revise>edit>sketch>sketch>edit>design….’ process is my favorite part of designing. 

So while this post is about a car commercial, it has nothing to do with the car they’re trying to sell me (although with strong promotion like this, Dodge clearly captured my attention.)

tumblr_m70h7uOZMc1rxtp97o1_1280.jpg
tumblr_m70h7uOZMc1rxtp97o2_1280.jpg
tumblr_m70h7uOZMc1rxtp97o3_1280.jpg
tumblr_m70h7uOZMc1rxtp97o4_1280.jpg
tumblr_m70h7uOZMc1rxtp97o5_1280.jpg
tumblr_m70h7uOZMc1rxtp97o6_1280.jpg
tumblr_m70h7uOZMc1rxtp97o7_1280.jpg
tumblr_m70h7uOZMc1rxtp97o8_1280.jpg

(all photos taken with cell phone, I apologize for lack of quality)

Exploring Philadelphia / Summer Brunch Project: Part 1

On the way to breakfast, we saw the current advertising campaign for Amstel Light. The ad seen above does a great job of combining infographics, advertisement, and brand awareness. I’ll definitely be paying attention to the Amstel Light ads I see around the city.

My friend Carlin and I went to brunch at Honey’s Sit and Eat earlier this week. I’ve heard great things about Honey’s, but always had been warned about the lengthy waits on the weekends. Going during the week is the way to go, if possible. We didn’t wait at all.

Carlin ordered one of the breakfast specials: Truffled Toad in a Hole. I ordered Eggs Benedict (on Challah instead of English Muffin), which came with a tasty Cheese + Onion Latke. 

After Honey’s, we were walking around Northern Liberties, and found Architectural Antiques Exchange. Three sprawling, multi-room floors full of antiques ranging from chairs, typewriters, vintage signage/art, assorted iron pieces, fireplaces. Really anything you could imagine.

My First Ambigram
I found this while at my parents house and thought I’d share…
I’m pretty sure I had drawn this doodle/ambigram while in art class in 10th grade. This was the height of The DaVinci Code and Angels & Demons hyp…

My First Ambigram

I found this while at my parents house and thought I’d share…

I’m pretty sure I had drawn this doodle/ambigram while in art class in 10th grade. This was the height of The DaVinci Code and Angels & Demons hype, and through both novels, I had been exposed to the typographic work of John Langdon. Six years later, John Langdon would be my Advanced Typography professor.

Admittedly, this ambigram isn’t really successful, but I still think it’s an interesting doodle paired with the start of an interesting solution to my name. 

tumblr_m68vj1UlHI1rnnr1oo1_1280.jpg
tumblr_m68vj1UlHI1rnnr1oo2_1280.jpg

theexaltation:

“Jess & Russ” are getting married…

I should expect nothing less from two young, innovative designers who fell in love and are getting married. Their tremendously endearing and well-designed invitation, story, and background is worth the read/scroll. I love the simplicity of the layout and typography, letting the detailed flourishes and custom illustrations (created by the couple’s friends) do most of the heavy-lifting, design-wise. 

Bravo! And nothing but the best of luck in marriage and life to the couple.

I updated my website to include some photos of the invitation (and program booklet cover) for the Drexel University Graphic Design Senior Show. 
_________________________
I was asked by the Graphic Design faculty to design the materials for the Grap…

I updated my website to include some photos of the invitation (and program booklet cover) for the Drexel University Graphic Design Senior Show. 

_________________________

I was asked by the Graphic Design faculty to design the materials for the Graphic Design 2012 Senior Show. This included: a self-mailing invitation, various web graphics, program booklet cover, assorted day of event posters, directional signage, and name plates. Using found scraps of screen prints, I created a collage in my sketchbook that I then scanned into the computer and dissected, reassembled, and manipulated. I wanted the look and feel of all of the materials to showcase the power of color and design more image-based work than typographic (as seen in previous years’ invitations.)